Contact us on +44 20 7395 9760 or on info@blueprint.tv

Strategy

Planning, structure, deployment and measurement of online content

Design

Ideas, creative development, artwork and video branding

Production

Video, graphics, animation, interactive platforms and apps

With studios in London, Toronto, Houston and Cape Town our portfolio consists of…

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Clients

Countries

Languages

Video content marketing specialists 

Planning

Key campaign objectives.

1

Business Objectives

What is the business looking to achieve?

2

Comms Objectives

What does the business want to say?

Structure

Content framework.

3

Topic

Identify topics and select content types.

4

Audience

Specify target audiences and approach.

Deployment

Delivery and distribution.

5

Search

Enabling content to be found through Google.

6

Seeding

Distributing content online in order to drive engagement.

Measurement

Monitoring performance.

7

Technology

Capturing relevant campaign information.

8

Data

Understanding and improving performance.

Video seeding techniques

Influencer

Mapping out and engaging key people who are relevant to your topic or sector.

Customer

Delivering content to individuals who fit a specific customer profile.

Demographic

Targeting viewers through a generic audience profile.