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blueprint.tv | Video Content Marketing Agency | blueprint your identity®

Strategy

Planning, structure, deployment and measurement of online content

Design

Ideas, creative development, artwork and video branding

Production

Video, graphics, animation, interactive platforms and apps

With studios in London, Toronto, Houston and Cape Town our portfolio consists of…

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Clients

Countries

Languages

Video content marketing specialists 

Planning

Key objectives.

A

Business Objective

What is the business looking to achieve?

B

Comms Objective

What does the business want to say?

C

Audience

Who does the business want to reach?

Structure

Content framework.

1

Branding

Identity and values.

2

Duration

Length of content.

3

Timing

Best time for content launch.

4

Topic

Content type, positioning and narrative.

Deployment

Delivery & distribution.

5

Method

Engagement technique.

6

Social

Channels and networks.

7

Search

Enable content to be found through Google.

8

Seeding

Distribute content online in order to drive engagement.

Measurement

Monitoring performance.

9

Technology

Capture relevant information.

0

Data

Understand and improving performance.

Video seeding techniques

Influencer

Mapping out and engaging key people who are relevant to your topic or sector.

Customer

Delivering content to individuals who fit a specific customer profile.

Demographic

Targeting viewers through a generic audience profile.