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Content Marketing

Download: An Introduction to Video Content Marketing for your Business

Journey Map

Planning

Key objectives.

A

Business Objective

What is the business looking to achieve?

B

Comms Objective

What does the business want to say?

C

Audience

Who does the business want to reach?

Structure

Content framework.

1

Brand

Identity and values.

2

Duration

Length of content.

3

Timing

Best time to launch your content.

4

Framework

Content type, positioning and narrative.

Deployment

Delivery & distribution.

5

Technique

Engagement technique.

6

Social

Channels and networks.

7

Search

Enable content to be found through Google.

8

Seeding

Distribute content online in order to drive engagement.

Measurement

Monitoring performance.

9

Technology

Capture the results.

0

Data

Understand and improve performance.

The strategy, design and production of original content marketing.

Companies are increasingly operating like newsrooms and producing content in order to tell a story. Video has established itself as the most effective medium to deliver any message online with maximum visibility and engagement. blueprint creates content marketing campaigns that enhance brand, reputation, revenue and ROI for our clients.

Strategy

Planning, structure, deployment and measurement of online content.

Planning

Planning

Key campaign objectives.

Structure

Structure

Content framework.

Deployment

Deployment

Delivery and distribution.

Measurement

Measurement

Monitoring performance.

Design

Ideas, creative development, artwork and video branding.

Creative Development

Creative Development

Concepts and narratives.

Artwork & Visuals

Artwork & Visuals

Visual themes and development.

Scripting & Copywriting

Scripting & Copywriting

Telling the story.

Video Branding

Video Branding

Moving image corporate guidelines.

Production

Video, graphics, animation, interactive platforms and apps.

Video

Video

Filming original video content.

Graphics

Graphics

Digital effects and CGI.

2D Animation

2D Animation

Illustrated or vector based motion graphics.

3D Animation

3D Animation

Modelling, texturing and lighting 3D graphics.

Photography

Photography

Capturing stills and imagery.

Interactive

Interactive

Unique user led experiences and interfaces.

Apps

Apps

Design and build of mobile applications.

Digital

Digital

Platforms to house and present content.

Mobile Ready

Mobile Ready

Content compatibility on all devices.

Content types for business communications and marketing.

Companies are using video for a variety of different communications and business objectives. It is important to decide where your content will sit within the business in order to achieve the best results. Below is a selection of our work that demonstrates different content types and their impact.

NYSE
Video Branding Guidelines

Client: NYSE Euronext
Project: Visual Identity Guidelines – video and animation
Impact: Templates, guides and stock library available worldwide

Oxfam Video Production
Brand & Strategy

Client: Oxfam International
Project: Solving the Poverty Puzzle – video and branding
Impact: 20,000+ views, used worldwide, branding used company-wide

EVCA Private Equity Video Production
Sector & Topic

Client: EVCA
Project: What is Private Equity? – animation and SEM
Impact: Average No.3 for search term “Private Equity” on Google

Williams Hybrid Power Animation
Product & Service

Client: Williams Hybrid Power
Project: Hybrid Flywheel System – animation and interface
Impact: No.1 for search term “Hybrid Flywheel” before GKN buyout

Virgin Media Business
Thought Leadership & Insight

Client: Virgin Media Business
Project: Generation IP: 2025 – interactive short film and seeding
Impact: Covered by BBC, Guardian, Huffington Post and TechRadar

Newton Still
Sponsorship & Events

Client: Newton Investment Management
Project: Oxford and Cambridge Women’s Boat Race 2014 – video
Impact: 250,000 online views, content broadcast on the BBC

CDP
Sustainability & Environment

Client: CDP
Project: Driving Sustainable Economies – video and animation
Impact: Brand film used to present the company’s carbon principles

ENRC_SAL_02
HR & Recruitment

Client: ENRC
Project: Zhanna’s Journey – video
Impact: Everest graduate recruitment programme centerpiece

AMEC
Employee Communications & Induction

Client: AMEC
Project: Sustainable Values – video and graphics
Impact: Introduction of values to the company’s new employees

African Minerals Video Production
Video Press Release

Client: African Minerals
Project: First Ore on Train and Ship – online video
Impact: Launched at the same time as announcement to the LSE

PotashCorp
Digital & Interactive

Client: PotashCorp
Project: Potash Mine Tour – video and interactive
Impact: Educational platform for the world’s largest potash producer

Survitec
Training & Education

Client: Survitec
Project: Marin-Ark Interactive Assessment – video and interactive
Impact: Used internally and by clients to test safety procedures