Norwegian People’s Aid is a partisan organisation that focuses on humanitarian organisation for solidarity. Governed by elected boards and committees, they undertake practical preventative and support work at home and abroad. They focus on two strategic areas, namely just distribution of power and resources and protection of life and health.
Together with the International Osteoporosis Foundation, Daiichi Sankyo identified that by increasing mobility in older patients suffering from Osteoporosis, it was possible to slow down and reduce the effects of the disease. In conjunction with Bell Pottinger, we developed a concept that aimed to engage patients in a fun and safe way through the medium of dance. We enlisted the help of Arlene Phillips and professional dance instructor Erin Boag to create a series of dance routines based on the [...]
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