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A better way to divorce

A better way to divorce

Resolution is a not for profit organisation made up of 6,500 family lawyers and other professionals in England and Wales who are committed to the constructive resolution of family disputes including divorce and separation.

As part of Resolution’s third annual Family Dispute Resolution Week, blueprint created a short advert “A better way to divorce” highlighting the effects of separation on a couple’s children, family, friends and colleagues. blueprint also produced infographics on key survey statistics along with a digital seeding strategy which ensured over 12,000 views within a week of the video being launched online. The seeding was split between a Facebook campaign to increase awareness of the organisation as well as LinkedIn in order to gain more members.