Ayondo is a retail trading and investment business that is currently pioneering a new concept called “social trading”. This allows individual traders to track and instantly copy the performance and trades of up to five expert traders with their own account. blueprint produced a 30-second football commercial in both German and English for broadcast on networks including Bloomberg and NTV. The commercial leads viewers to an interactive gaming interface on the website. The game allows the user to either shoot for goal, representing self directed trading, or pass to an expert, representing social trading.