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Potash Mine Tour

Potash Mine Tour

PotashCorp is the world’s largest fertilizer company by capacity (with operations and business interests in seven countries) and as the world’s leading potash producer is responsible for approximately 20 percent of global capacity through its Canadian operations.

blueprint produced, in partnership with PotashCorp’s brand agency Creative Fire, an interactive video platform which showcases the work of PotashCorp’s employees, both above ground and below, and the company’s potash mining and milling operations in Saskatchewan, Canada. The mine tour features a series of films that explore the mining operations a kilometre under the surface, the process of extracting potash and bringing it to the surface for refinement, processing and shipping. The responsive microsite allows users to enjoy single videos, full video sets or playlists and is optimized for a wide variety of devices, browsers, operating systems and screen sizes.