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Solving the Poverty Puzzle

Solving the Poverty Puzzle

As part of Oxfam International’s June 2013 launch of their new six year Strategic Plan, blueprint created a short film to introduce both the plan as well as their new Executive Director, Winnie Byanyima.

The concept for the short video draws on the idea of global injustice as a puzzle (and therefore solvable), using the iconic RUBIK’S CUBE® whereby each side represents one of the six elements in the strategic plan.  The viewer watches hands moving the pieces of the puzzle while Winnie Byanyima narrates a voice over. The film culminates with the puzzle being solved as Winnie introduces herself.