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The Power of Ideas

The Power of Ideas

blueprint was commissioned to produce a series of films for Newton Investment Management to promote their sponsorship of the Oxford and Cambridge Women’s Boat Race 2014.

This short film was created as the finale to the series which was released during the last month before the Boat Race and uses interviews with Helena Morrissey, Newton Investment Management’s CEO, as well as both universities’ boat clubs’ coaches and presidents to provide an insight into how the race has progressed from its humble beginnings in the late 1920s into the professional competition it is today, achieved through Newton’s sponsorship and investment. The films also bring together the shared values of perspectiveconsistencyteamwork and performance and show off the achievements of all the amazing female athletes with their combination of academic and sporting brilliance.

Through our seeding strategy, blueprint deployed the content to over 250,000 views and the content was also broadcast on the BBC.