The Alpari companies are leading global foreign exchange (forex, fx) brokers, serving clients from offices in over 20 countries. Their locations include London, New York, Tokyo, Shanghai (Representative Office), Dubai, Moscow, Mumbai and Frankfurt. With a history dating back to 1998, the Alpari companies are among the world’s fastest growing providers of online forex trading services.
blueprint created this 30 second TV advert to promote the Alpari companies’ sponsorship of the Alpari World Match Racing Tour (AWMRT). Match racing, probably the most thrilling form of sailing, is fast, competitive and highly strategic – the sailors compete in identically supplied racing yachts and draw on all their experience and expertise to outrun their competitors. The brief was to raise awareness of the title sponsorship and align key characteristics of match racing with online currency trading to engage viewer interest.
The video above is the Director’s cut.