Interactive Investor is a UK based online financial services provider, offering stocks, investments and personal finance solutions. Founded in August 1995, the site currently has 1.6 million registered users. The site enables users to register a portfolio on the site and track investments through live feeds. Other aspects such as property, debts and car loans can be assessed to give an idea of personal wealth. The site includes a real time level two pricing service called Quotestream.
Whilst the online platform and apps have been very successful within the UK retail investment community, the company wanted to making spread betting more accessible by explaining the basics and dispelling popular myths. We were approached to develop and produce a series of training and educational films featuring their anchor presenter, Alison Bell. The films were created to explain the basic concepts behind spread betting, in particular how to ‘make a trade.’ We produced the entire project from the creative development, through full production including shoot, sound, graphics and animations to delivery online.