EVCA – Private Equity Video for SEM/Search & Seeding
The European Private Equity and Venture Capital Association (EVCA) is the voice of private equity and is responsible for the industry’s professional standards. The EVCA is based in Brussels and represents 700 member firms and 400 associate members.
blueprint was briefed to create an interactive map and an animated video for the EVCA in order to demonstrate the roles that private equity and venture capital markets play within the European economy. The short animation uses the concept of a box travelling through a factory to show the various stages that a company may go through within the private equity and venture capital markets. The content was optimised for Google search and for two years featured at No. 2 in Google under the wikipedia entry for the word “Private Equity” generating thousands of hits a month through organic search.